September 2008

Situation

goalrun initially instructed agnitio to assist in writing its business plan and helping shape its strategic direction. As a result of its Strategy Review, the senior management team of goalrun engaged agnitio to assist in identifying and executing potential acquisitions. agnitio structured, negotiated and successfully executed the acquisition of Football.Mitoo.co.uk, the leading UK grassroots league management and fixtures company, that had pioneered the grassroots football movement in the UK for over nine years.

Approach

The senior management team in conjunction with agnitio conducted an industry overview of the leading football sites in the UK and based its selection process upon a number of criteria including revenue generation, profitability, valuation and monthly unique visits per month by end users. goalrun instructed agnitio to pursue the acquisition of Football.Mitoo.co.uk based upon the results of the Strategy Review prepared by agnitio which culminated in a formal presentation and ultimate approval by the goalrun's Board. agnitio negotiated, structured and executed the transaction from start to finish.

Transaction

Terms were not publicly disclosed of the transaction. agnitio capital also assisted goalrun in raising £500,000 from a number of high net worth individuals.